The remarkable financial journey of Australian fitness sensation Kayla Itsines has been revealed, with the 32-year-old entrepreneur amassing an astonishing fortune estimated at £450 million ($486 million AUD).
The Social Media Sensation
What began as personal training sessions in her parents' backyard has evolved into one of the most successful digital fitness empires globally. Itsines first gained traction through Instagram, where she shared transformation photos and workout tips that resonated with millions worldwide.
Building the Sweat Empire
Her breakthrough came with the creation of the Bikini Body Guide (BBG), a 12-week fitness programme that became an international phenomenon. This success paved the way for the revolutionary Sweat app, launched in 2015, which transformed how women approach fitness and nutrition.
Global Reach and Impact
The Sweat app rapidly grew to become the number one health and fitness app across multiple countries, boasting over 50 million downloads. Itsines' authentic approach and community-focused methodology created a loyal following that transcended traditional fitness boundaries.
Business Expansion and Acquisitions
The fitness mogul's business acumen became evident when she and co-founder Tobi Pearce sold a significant stake in their company to American firm iFIT for $400 million in 2021. This strategic move demonstrated the substantial value they had created in the competitive wellness market.
Personal Life and New Ventures
Despite her massive success, Itsines maintains a grounded approach to life. Recently engaged to her partner Jae Woodroffe, the couple welcomed their first child earlier this year. Her journey from personal trainer to multimillionaire serves as inspiration for aspiring entrepreneurs everywhere.
The Future of Fitness
With the wellness industry continuing to expand, Itsines remains at the forefront of digital health innovation. Her story exemplifies how passion, combined with strategic business thinking, can create extraordinary success in the digital age.
