The digital media landscape is embroiled in a new kind of culture war after the feminist publication Jezebel published a deeply controversial piece instructing readers on how to perform a witchcraft ritual against conservative firebrand Charlie Kirk.
The article, titled 'A Witch's Guide to Assassinating Charlie Kirk (Using Magic)', explicitly detailed a ceremonial 'hex' aimed at the Turning Point USA founder. While framed within the context of magic and satire, the use of the word 'assassination' has sparked intense backlash and accusations of incitement.
A Storm of Outrage and Defence
Kirk himself and his supporters were quick to condemn the piece, labelling it as a dangerous escalation in political rhetoric. Critics argue that regardless of its magical premise, the language used crosses a line, particularly in an era of heightened political violence.
In response, defenders of the article claim it is a work of satire, protected under free speech, and a creative expression of political dissent against a polarising figure. They argue the 'magical' context makes it clearly not a literal call to action.
The Precarious Position of Jezebel
This incident places Jezebel's parent company, G/O Media, in a difficult position. The company has recently faced internal turmoil, including mass layoffs and the very public firing of former editor-in-chief Lauren Tousignant.
Publishing such incendiary content raises questions about editorial strategy and the boundaries of provocative content in a struggling media market. The article's approach is seen by many as a blatant attempt to generate clicks and engagement through outrage, a tactic often employed in today's attention economy.
Broader Implications for Media and Discourse
The fallout from this article extends beyond Kirk and Jezebel. It touches on central debates about the responsibility of media outlets, the limits of satire, and the increasingly toxic nature of political dialogue.
As both sides dig in, the episode serves as a stark reminder of the deep divisions within American society and the powerful role media plays in either bridging or widening those gaps.
