Gwyneth Paltrow, the Oscar-winning actress turned wellness entrepreneur, has built a polarising empire with her lifestyle brand, Goop. What began as a humble newsletter in 2008 has since evolved into a multi-million-dollar business, blending alternative health, luxury products, and unorthodox advice.
The Rise of Goop
Paltrow launched Goop as a passion project, sharing personal recommendations on everything from detox diets to high-end fashion. Over the years, the brand expanded into e-commerce, podcasts, and even a Netflix series, despite frequent criticism from medical professionals and sceptics.
Controversy and Criticism
Goop has faced backlash for promoting questionable health trends, including jade eggs for vaginal wellness and 'psychic vampire repellent'. Critics argue the brand capitalises on pseudoscience, while supporters praise its focus on holistic wellbeing.
A Cultural Phenomenon
Love it or loathe it, Goop has undeniably influenced modern wellness culture. Paltrow's unapologetic approach to entrepreneurship continues to spark debate, proving that her brand is as much about provocation as it is about profit.
