In a career move that has left the media industry both baffled and fascinated, Vic Lorusso, the former voice of Sky News' airborne reporting, has dramatically swapped his helicopter for high-tech drones.
The journalist, who became a familiar face to millions during his tenure reporting from the skies above breaking news stories across the UK, has resurfaced with a radically different job description. Gone are the days of live broadcasts over Westminster or major incident sites; Lorusso is now applying his aerial expertise in an entirely new field.
A Sky-High Career Grounded
Lorusso's departure from Sky News in 2016 marked the end of an era for the broadcaster's live aerial coverage. For years, his distinctive commentary from the helicopter provided a unique perspective on everything from traffic chaos to major national events.
Rather than fading into retirement, the seasoned reporter has reinvented himself as a drone videography specialist for a US-based technology company. This unexpected pivot leverages his unique understanding of aerial perspectives while embracing cutting-edge technology that is rapidly changing how news and footage are captured.
The New Frontier: Drone Technology
His new role sees him operating sophisticated drone equipment, a far cry from the helicopters he once reported from. The shift represents a broader technological transformation in media and filming, where drones increasingly offer a more flexible and cost-effective alternative to traditional helicopter footage.
While colleagues might have expected him to remain in journalism, Lorusso's move into the commercial drone sector demonstrates how media professionals are adapting their skills to new industries. His expertise in identifying compelling angles and understanding airspace regulations has proven invaluable in his new position.
The career change highlights the evolving nature of broadcast journalism and the opportunities emerging in tech-adjacent fields for experienced media professionals seeking new challenges beyond traditional newsrooms.
