Emma Hayes has emerged as one of the surprise stars of the FIFA World Cup 2026, thanks to her insightful analysis on ITV. The current United States women's head coach has captivated UK audiences with her sharp tactical breakdowns from the broadcaster's New York City studio.
Unusual Route to the Top
Hayes, 49, took an unconventional path to coaching. Born in London, she played for Arsenal as a youth but an ankle injury at 17 ended her playing career. She earned a bachelor's degree in European studies, Spanish, and sociology at Liverpool Hope University College, followed by a master's in intelligence and international affairs. After coaching in London, she managed the Long Island Lady Riders, becoming the league's youngest boss. She later coached Iona Gaels, returned to Arsenal as assistant, managed Chicago Red Stars, and then led Chelsea to seven FA Women's Super League titles, including five in a row from 2019 to 2024. Since 2024, she has been head coach of the US women's national team.
'Inappropriate' Dating Comment
In 2024, Hayes sparked controversy while managing Chelsea by calling romantic relationships between players 'inappropriate,' referencing Jess Carter and Ann-Katrin Berger's relationship. After backlash, she apologized, saying, 'I let myself down. I didn't think it was right for me to use the term inappropriate for the players.'
Twin Heartbreak During FA Cup Win
When Hayes lifted the FA Cup with Chelsea in May 2018, she was pregnant with twins but had learned one baby had died at the 20-week scan. She kept the news private until after the victory. Her surviving baby, Harry, was born healthy.
Caught in an ITV Storm
Despite praise for her analysis, Hayes has faced vile sexist abuse on social media. ITV has been criticized for not supporting her, providing only a chalkboard for analysis while male pundits use advanced technology. Viewers also noted her set resembles a kitchen, questioning if male pundits would receive similar treatment.
