Emily Atack's Career Takes Major Turn with High-Value Brand Deals
Former The Inbetweeners actress Emily Atack has reportedly secured a substantial six-figure modelling contract with British retail giant Marks & Spencer, marking a significant career development following her recent successful lingerie campaign.
From Agent Provocateur to High Street Giant
The 36-year-old actress turned heads earlier this week with her racy campaign for luxury lingerie brand Agent Provocateur, which generated substantial online buzz and widespread fan appreciation. The campaign's success appears to have opened doors to even more lucrative opportunities in the fashion and modelling world.
Sources indicate that Atack has now landed what's being described as a "big money deal" with Marks & Spencer, reportedly worth approximately £100,000. The agreement involves her fronting a new advertising campaign for the retailer's Rewards credit card, with filming having already taken place in South Africa last month.
International Filming and Celebrity Co-Stars
According to reports, Atack travelled to Cape Town in January to film what's being termed a "top secret" advertisement for the British high street institution. During the South African shoot, she is said to have appeared in swimwear scenes alongside fellow celebrities Vernon Kay and Ian Wright.
A source close to the production revealed: "When M&S offered her a handsome fee to jet her out first class to South Africa in dreary January to shoot their ad she jumped at the opportunity." The insider added that Atack is "used to people being interested in her body" and is "happy" to showcase her figure in the campaign.
Career Transformation and Personal Journey
The reported deal represents a remarkable turnaround for Atack, who has spoken openly about previous financial struggles. A source commented: "Just a few years ago she was struggling financially, going from job to job and boyfriend to boyfriend, but it never worked out. Now she's got the job of her dreams, her own little family, and she has learnt to love her body again."
The source described the successful modelling contracts as "two fingers up to the haters," suggesting Atack has overcome previous criticism to achieve professional success.
Weight Loss Speculation and Fan Reactions
Atack's recent physical transformation has sparked discussion among fans and followers, with some speculating about potential weight loss methods. Following her Agent Provocateur campaign images, social media comments ranged from praise for her appearance to questions about how she achieved her current look.
One online commenter noted: "See a lot of these 'body positive' celebs have changed their tune since weight loss jabs came out." Another added: "These celebs have fooled you, now they are all taking injections and are proud to show us how well they have done."
However, many supporters have defended the actress, with one fan stating: "She looks lovely either way. She's very lucky." Another supporter wrote: "She's a beautiful woman regardless of weight. Her newly revealed cheekbones are fabulous! Good for you Emily."
Embracing New Opportunities
Despite the mixed reactions to her physical transformation, Atack appears to be embracing her new career direction and the opportunities it presents. The mother of one, who welcomed son Barney in June 2024 with partner Alistair Garner, seems to be capitalising on her increased visibility in the fashion industry.
The Agent Provocateur collection she recently modelled features various fabrics and silhouettes, showcasing her versatility as a model. This successful campaign appears to have directly led to the substantial Marks & Spencer deal, demonstrating how viral success can translate into significant commercial opportunities in today's celebrity landscape.
As Atack continues to navigate her evolving career in entertainment and modelling, industry observers will be watching to see what further brand partnerships and professional developments emerge following these high-profile campaigns.
