Ellen DeGeneres Faces Social Media Scrutiny Over Skincare Brand Commercial
Television icon Ellen DeGeneres has found herself at the centre of online mockery following her appearance in a commercial for her own skincare line, Kind Science. The 68-year-old former talk show host stars prominently in an infomercial promoting a discounted bundle of products, sparking widespread commentary about her current career standing.
The Controversial Advertisement
In the promotional video, DeGeneres leans casually against a cabinet while addressing viewers directly. She explains that customers can purchase six skincare items for just $59.95, representing a significant saving compared to the $250 they would cost individually. The presenter concludes her pitch with the earnest plea, 'Come on now', urging potential buyers to take advantage of the offer.
A clip from this commercial rapidly gained traction on TikTok, accompanied by the caption 'Ellen fell off HARD'. This sparked a wave of critical responses across social media platforms, with numerous users questioning what they perceive as a decline in DeGeneres's professional status.
Mixed Reactions from Online Commentators
The response to DeGeneres's commercial appearance has been decidedly mixed, revealing a sharp divide in public perception.
Critical voices included:
- One commentator quipped: 'Ellen's career has "Degenerated" generously.'
- Another observed: 'She's barely holding herself up.'
- A third added: 'Whenever I see a celebrity in a commercial, I assume that's the decline of their career.'
- Further criticism noted: 'She looks like she don't wanna be there.'
However, several defenders countered:
- One argued: 'Celebrities have been doing commercials and endorsements for literally 50+ years. There's absolutely nothing unique about this.'
- Another wrote: 'Fell off? That girl has a net worth of $500M. This was probably just easy money or a way to turn something she'd buy anyway into income.'
- A supporter clarified: 'Honey she didn't fall off... this is HER brand.'
Background on Kind Science and Recent History
DeGeneres, whose reported net worth stands at approximately $500 million, co-founded the Kind Science skincare brand in 2021 alongside beauty expert Victoria Jackson. The company offers an extensive range of products including firming serums, hydration creams, radiance oils, and facial cleansers.
This incident marks neither the first controversy surrounding DeGeneres's beauty venture nor her public image. In 2024, she faced mockery regarding her skincare brand's name, coming years after her widely publicised 'cancellation' following allegations of a toxic workplace environment on her long-running talk show.
The Ellen DeGeneres Show concluded its nineteen-season run on May 26, 2022, after serious allegations surfaced concerning intimidation, racism, and sexual misconduct behind the scenes. DeGeneres, who famously ended each episode by urging viewers to 'be kind to one another', later characterised the show's demise as a 'coordinated misogynistic' attack against her personally.
Recent Public Statements and Reduced Profile
Since her show's conclusion, DeGeneres has maintained a notably lower public profile. However, she recently re-emerged in commentary regarding US Immigration and Customs Enforcement (ICE), praising demonstrators while criticising authorities.
Her emotional statement appeared to reference Renee Good, a 37-year-old Minneapolis woman fatally shot by an ICE agent during protests on January 7. DeGeneres, who departed the United States with her wife Portia de Rossi in late 2024, expressed solidarity with protestors, stating: 'I am sorry for anyone who has been hurt just for protesting, for doing what you should be doing.'
The skincare commercial controversy highlights the complex public relationship DeGeneres now navigates—balancing business ventures with a legacy forever altered by workplace scandals and shifting audience perceptions in the digital age.
