Social media tycoon and Dragons' Den star Steven Bartlett delivered a brutal reality check to an aspiring entrepreneur during the latest episode of the hit BBC show, branding their business valuation as utterly "delusional".
The dramatic confrontation unfolded when founder Aaron Sansum entered the Den seeking a £50,000 investment for his new social media platform, Waffe. The catch? He valued his pre-revenue startup at an astonishing £2 million.
Bartlett, founder of the multi-million pound company Social Chain, didn't mince his words when addressing the astronomical valuation. "You've not made any money, you've not got any users, but you think it's worth £2 million?" he questioned, his disbelief palpable.
In a moment that left viewers and fellow Dragons stunned, Bartlett delivered his harsh verdict: "I think you're delusional. I'm not questioning your work ethic, but I'm questioning your self-awareness."
The tension escalated as Sansum attempted to defend his valuation, claiming the figure was based on "projections" rather than current performance. Bartlett remained unconvinced, highlighting the fundamental flaw in the entrepreneur's reasoning.
Despite the brutal rejection, the episode provided classic Dragons' Den entertainment, showcasing the harsh realities of startup investment and the importance of realistic business valuations.
Fans took to social media to discuss the dramatic exchange, with many praising Bartlett for his straightforward approach while others expressed sympathy for the ambitious entrepreneur.
The incident serves as a stark reminder to all aspiring business owners about the importance of grounding their ambitions in financial reality when seeking investment.
