A couple visiting Jeremy Clarkson's pub, The Farmer's Dog, were left red-faced after ordering a Diet Coke, forgetting the establishment's strict policy of serving only British-sourced products. The moment was captured in a TikTok video, where the couple shook their heads and hid their faces in embarrassment.
The Farmer's Dog, which opened in August 2024, prides itself on sourcing all food, beverages, and ingredients from British farms. Its menu features 100% British meats, dairy, and produce, and even restricts condiment options to uphold its local-only policy.
Reacting to the video, other customers shared similar experiences. One user admitted to ordering coffee, while another had to settle for water. A third said they opted for an elderflower sparkling drink, and another mistakenly asked for a shandy, not realising the pub does not serve lemonade.
On its website, Clarkson explains the challenges of maintaining a fully British menu, noting that while most items are sourced locally, some exceptions like tonic water for gin and tonics are unavoidable due to ingredients like quinine that cannot be grown in Britain. However, he emphasises that the pub does not serve Coca-Cola or avocado, offering British fizzy drinks made with British-grown fruit instead.
