Pop sensation Cheryl has sent fans into a frenzy with her latest venture—a high-profile collaboration with global skincare brand Nivea. The unexpected partnership comes amid renewed speculation about her relationship with former One Direction star Liam Payne.
A Star-Studded Skincare Deal
The multi-year deal will see Cheryl fronting campaigns for Nivea’s premium skincare range, bringing her signature glamour to the brand’s timeless appeal. Industry insiders suggest the collaboration could be worth millions, marking Cheryl’s first major beauty endorsement in years.
Liam Payne Rumours Resurface
Fans were quick to note the timing of the announcement, coinciding with fresh rumours about Cheryl rekindling her romance with ex-partner Liam Payne. The pair, who share a son, have been spotted together multiple times in recent months, fuelling speculation.
"Cheryl’s always been a style icon, and this partnership feels like a natural fit," a source close to the singer revealed. "But of course, everyone’s wondering if there’s more to the story with Liam."
What’s Next for Cheryl?
While details of the Nivea campaign remain under wraps, Cheryl hinted at a "fresh new chapter" in her career. Could this mean new music, a return to TV, or even a reconciliation with Payne? Only time will tell.
The collaboration is set to launch early next year, with a major advertising blitz expected across digital and traditional media platforms.
