The BBC has announced the return of The Celebrity Apprentice with two Christmas specials in aid of BBC Children in Need. The festive episodes will air on Monday 29 and Tuesday 30 December at 9pm on BBC One and iPlayer.
Twelve celebrities will travel to Lapland to create gingerbread biscuits, jingles, and adverts. The participants include TV presenter AJ Odudu, broadcaster Angela Scanlon, Radio 1 DJ Charlie Hedges, comedian Eddie Kadi, actor Jake Wood, singer JB Gill, Paralympian Kadeena Cox, Gladiator Matt Morsia, barrister Rob Rinder, actress Sarah Hadland, comedian Shazia Mirza, and businessman Tom Skinner.
The celebrities will be split into two teams and tasked with developing their own gingerbread biscuits, along with marketing materials including an advert and a jingle. They will then pitch their products to retailers. Baroness Karren Brady and Mike Soutar will assist Lord Sugar, stepping in for Tim Campbell who was unavailable for the filming dates.
In addition to the Christmas specials, the BBC has confirmed that the first full-length series of The Celebrity Apprentice will air in 2026.
