The Cambridge Dictionary has officially declared 'parasocial' as its Word of the Year for 2025, highlighting a profound shift in how people form connections in the digital era.
What Does 'Parasocial' Mean?
The chosen word describes a one-sided relationship where an individual feels a connection to a famous person, online influencer, or even an artificial intelligence chatbot they have never met. This selection, announced on Tuesday 18 November 2025, reflects a significant modern trend observed by psychologists.
Experts note that the rise of these imbalanced relationships is actively redefining traditional concepts of fandom and celebrity. While they can create a sense of community for some, certain forms of these attachments have the potential to become unhealthy.
A Term Finds New Relevance
Despite its contemporary resonance, the term 'parasocial' is not new. It dates back to 1956, but has seen a dramatic surge in mainstream usage and dictionary lookups in recent times.
The Cambridge Dictionary's decision underscores how our interactions with public figures and technology are evolving. The phenomenon now extends beyond traditional celebrities to encompass the vast world of online influencers and AI chatbots, making the term more relevant than ever.
The Psychological Impact of Digital Fandom
Psychologists have observed that these one-sided connections are becoming a central feature of modern online life. The feeling of knowing a creator or personality through their content can create a powerful, albeit illusory, bond.
This trend raises important questions about the nature of relationships and community in an increasingly digital world. The designation of 'parasocial' as Word of the Year serves as a cultural marker, prompting a wider conversation about the psychological effects of our new social landscape.
