Big Ben Named UK's Most Beautiful View in New Poll

Big Ben and Houses of Parliament Take Top Spot

Big Ben and the Houses of Parliament have been declared the nation's finest view, a new survey has revealed. The iconic London landmarks claimed the top spot, with 38% of the 2,000 Britons polled selecting these as the most spectacular sights. Respondents chose them for their instantly recognisable outline (67%) and picture-perfect backdrop (26%).

Tower Bridge and Regional Favourites

London's Tower Bridge (36%) came in a close second, with voters highlighting the folding marvel's renowned landmark status (60%) and global recognition (58%), helping to secure the capital's supremacy in the nationwide rankings. The study, commissioned by Samsung, which will be unveiling cutting-edge new form factors live from Galaxy Unpacked in London on 22nd July, also revealed regional favourites including Giant's Causeway in Northern Ireland (21%), Arthur's Seat in Edinburgh (13%), and St Michael's Mount in Cornwall (12%).

Other Popular Views

Other popular choices included the natural archway of Durdle Door in Dorset (12%), the dramatic Cheddar Gorge in Somerset (12%), and Scotland's hidden treasure Glencoe (10%). The survey also highlighted that 25% of people will share a stunning view on social media within hours of discovering it, illustrating how rapidly Britain's beauty spots appear online.

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Social Media Inspires Travel

Nearly half (49%) confessed they've visited somewhere purely because they'd spotted photographs or footage of it online, with social media being the most likely platform to inspire those trips (64%). For younger Brits, the internet is no longer just inspiring the itinerary, it is setting it – shown by the 80% who have visited somewhere after seeing it online, more than three times the number of Boomers (25%). They are also over four times more likely to seek out iconic city skylines when travelling (25% vs 6%).

Photo Editing Preferences

When it comes to getting the all-important picture, the research suggests amateur photographers want more control over editing. The findings, conducted to spotlight Samsung's Galaxy Z Fold 7 and its Photo Assist feature, which makes it easier to remove unwanted background distractions, revealed 28% would find the ability to remove people from photo backgrounds most useful. Another 24% added they would most value being able to remove unwanted objects from their pictures.