NBCUniversal's popular streaming platform, Peacock, has confirmed a price increase set to take effect in 2025. The move comes as part of a broader trend in the streaming industry, where platforms are adjusting subscription fees to balance content investments and profitability.
What’s Changing?
The premium ad-free tier of Peacock will see a notable price jump, while the ad-supported plan will also experience a modest rise. Subscribers can expect the new pricing structure to roll out in early 2025, though exact figures are yet to be disclosed.
Why the Increase?
Streaming services like Peacock are under pressure to deliver high-quality original content while maintaining sustainable revenue streams. Rising production costs and licensing fees have prompted many platforms, including Netflix and Disney+, to adjust their pricing models in recent years.
How Does This Compare?
Peacock’s price adjustment follows similar moves by competitors. While still competitively priced, the hike may lead some consumers to reconsider their subscriptions, especially with budget-friendly alternatives like Tubi and Pluto TV gaining traction.
What Are Your Options?
If the price increase feels steep, subscribers can explore:
- Downgrading to the ad-supported tier
- Bundling Peacock with other services
- Switching to free ad-supported platforms
NBCUniversal has yet to confirm whether existing subscribers will be grandfathered into current rates, so keep an eye out for updates.
