An American living in the UK has sparked debate after revealing his unconventional way of eating Soreen malt loaf. Russell, who documents his exploration of British cuisine on social media, tried the classic fruity loaf and decided to toast it—a move that left many Brits bewildered.
In an Instagram video, Russell described Soreen as a 'British staple' and noted he had been urged to try it by followers. He first sampled the loaf without butter, finding it 'so chewy' and 'the most dense bread' he had ever eaten. However, after adding salted butter, he declared it an 'entirely different food' and a 'guilty pleasure'.
The controversy arose when he placed a slice in the toaster. 'I think I just found my latest guilty pleasure,' he said, praising the warm, buttered treat as 'slightly sweet' with a 'dark taste'. He added that it was only missing a cup of tea.
Commenters were divided. Some insisted toasting Soreen is not how Brits eat it, while others admitted the idea had never occurred to them and vowed to try it. One wrote: 'Never in my life have I thought of toasting it.' Another said: 'I love this, but no one toasts it.'
Soreen, a malt loaf brand dating back to the 1930s, is traditionally enjoyed with butter. It is now available in various flavours, including banana, sticky toffee, and lunchbox snack bars.
