Popular ITV presenter Alison Hammond is reportedly in advanced discussions with BBC executives to join the star-studded line-up for the next series of The Celebrity Traitors.
BBC Seeks 'Comedy Gold' in New Cast
According to reports, the 50-year-old This Morning host is one of several major names approached by the corporation for the hit spin-off of its flagship deception game. A source told The Sun that BBC bosses are convinced Hammond would be 'comedy gold' on the show, drawing comparisons to the success of comedian Alan Carr in the first celebrity series.
'Alison is naturally very funny and they think she could end up being hugely successful,' the insider revealed. However, with a 'pot of talent wanting to take part is overflowing', final decisions are yet to be made. Contracts are not expected to be signed until later this year, but producers are said to be 'keen' for Hammond to agree.
Star-Studded Line-Up and Strict Rules
Other A-list celebrities rumoured to be on the potential casting list include actor Danny Dyer and Gavin & Stacey star Ruth Jones. The show, hosted by Claudia Winkleman, has captivated millions since its 2022 debut, blending psychological tension with celebrity drama.
Participants must adhere to a strict set of rules during filming at Ardross Castle in the Scottish Highlands. Key regulations include:
- No mobile phones or access to the time.
- Contestants are not informed of their sleeping arrangements in advance.
- Traitors are forbidden from revealing their fellow conspirators by exposing their own identity.
- All stars sign extensive NDAs, prohibiting them from revealing any show secrets before broadcast.
Filming takes place entirely within the castle, though contestants do not stay there overnight. The contracts cover the entire period from filming through to the show's transmission to prevent spoilers.
Following a Record-Breaking First Series
The precedent for success is high. The first Celebrity Traitors finale, which aired earlier this year, became a major ratings hit for the BBC. It pulled in an average audience of 11.1 million viewers, peaking at 12 million, making it the broadcaster's biggest overnight audience since the Gavin & Stacey Christmas special.
Comedian Alan Carr emerged victorious, masterfully deceiving fellow players Nick Mohammed and David Olusoga to win the entire £87,500 prize fund. His surprise win was sealed by a last-minute twist where the remaining Faithful players turned on each other, banishing rugby star Joe Marler just before the end, despite him correctly identifying the Traitors.
If Alison Hammond signs on, she will be stepping into a format that has proven to be both a critical and popular success, with the BBC clearly hoping her infectious personality will replicate the comedic triumph of Alan Carr's win.
