The National Trust has partnered with Pokémon GO to celebrate the game's 10th anniversary, encouraging players to explore historic sites across the UK. The collaboration introduces PokéStops, Gyms, and themed routes at more than 140 National Trust locations, with special in-game events at 27 destinations including Stowe Gardens in Buckinghamshire, Hanbury Hall in Worcestershire, Mount Stewart in County Down, and Tredegar House in Newport.
Summer Quest Events and Competitions
In the build-up to the Pokémon GO Summer Quest, which runs over the first two weekends of August, players are invited to visit National Trust sites to participate. In London, two prominent creators—Miniminter from the Sidemen and Chunkz from Beta Squad—will compete in a city-wide race in Shoreditch on 1–2 and 8–9 August. Fans can watch live and enjoy exclusive experiences, with the winner earning a trip for two to Japan.
For those unable to attend in person, nationwide experiences and a separate prize draw offer a chance to win a trip for two to Pokémon GO Fest 2027 in Europe.
Game Milestones and Impact
Since its launch in July 2016, Pokémon GO has amassed over 800 million players, who have collectively explored a distance equivalent to approximately 334 round trips between Earth and the Sun and caught one trillion creatures. The game generated $1 billion in revenue in 2025 alone and has remained a top 10 mobile game every year since its release.
Ed Wu, president of games at publisher Scopely, commented: “As Pokémon GO celebrates its 10th anniversary, what continues to inspire us is how the community has grown with the game. What started as an invitation to explore the world around you has become something that brings players together across cities, countries, and cultures, from neighbourhood meetups to celebrations that draw hundreds of thousands of people together.”
He added: “As we look ahead, our commitment remains unchanged: to keep evolving the game in ways that turn everyday places into opportunities for discovery and connection. We’re grateful to every player who has brought Pokémon GO to life in their community, and we’re excited to keep building its future together.”
Anniversary Celebrations
To mark the milestone, over 1,000 Trainers gathered in New York’s Times Square on 9 July for a live Mega Mewtwo Raid Battle, featuring a surprise performance by dance duo Loud Luxury.
