Lee Andrews could make thousands of pounds from his adult subscription account after promoting a free trial to fans, but a PR expert has questioned whether the attention will translate into lasting earnings.
The businessman, who has attracted headlines through his association with Katie Price, has been promoting his adult account on Instagram following his release from a Dubai jail. In one recent Instagram Story, Lee offered followers the chance to access a “free trial”, potentially giving curious fans a taste of his exclusive content.
Active content creation and profile details
Five hours before writing, Lee also shared an update that could only be viewed by subscribers, alongside the caption: “Hit my target for todays strip,” suggesting he is actively creating content for his paying audience.
His profile introduces him as “Dr. Lee Andrews” and invites users to join his “Exclusive Corner”. It reads: “This is your VIP pass to exclusive behind-the-scenes content that you won't find anywhere else. I'm thrilled to have you here on my OF page!
“From candid moments in my daily life to special insights and private fun adventures, I’m excited to share my world with you. Join me for unique content, personal stories, and a chance to connect on a deeper level. I can't wait to embark on this journey together!”
A separate section of his bio also promises: “Come join my 50 shades of Grey world. Exclusive content never seen footage of the controversial.”
PR expert's assessment
But while Lee may be able to capitalise on the public's curiosity, PR expert Rochelle White believes attracting attention is not necessarily the same as building a profitable business. Speaking about his prospects, Rochelle said: “From a PR and brand perspective, I can see why he has done it. He has awareness thanks to Katie Price as well as a lot of mixed and even unwanted media attention. I do feel there is no doubt a level of curiosity from people.
“However, there is a difference between attracting attention and wanting people to pay you for it. Because of the public interest and backlash in some cases, I don't feel that automatically translates into paying subscribers or even a sustainable business model.”
Potential earnings and sustainability concerns
Rochelle also outlined how much Lee could potentially earn if he attracted a substantial subscriber base. Using a hypothetical £15 monthly subscription, she explained that 100 paying subscribers would generate £1,500 a month before fees, while 500 would bring in £7,500 a month.
She added: “I think the biggest factor is that it could be seen as a challenge. I feel most people will pay to be nosey and curious, but is that enough to build loyalty and regular income? Yes, Katie Price and the media attention has opened doors, but I don't see how he can build a loyal and consistent monetised audience.”
Rochelle believes Lee could benefit from an initial surge of interest, but warned that maintaining it could prove more difficult. “Could he benefit from a surge of interest and initial curiosity? Yeah, I think so. But whether it translates into meaningful long-term income is another question.”
