With the UK experiencing record temperatures, ice cream sales have soared, but many nostalgic favourites remain absent from freezer aisles. NIQ data from June 2026 shows ice cream value sales rose by 87.9% and volumes jumped 93.2% year-on-year. Yet dozens of beloved lollies have been discontinued over the years, leaving fans hoping for their return.
Classic Lollies from the 1960s and 1970s
Lyons Maid produced several iconic treats now gone. Strawberry Mivvi, a strawberry-flavoured ice shell around a vanilla core, was a staple of the 1960s-80s. Lord Toffingham, a caramel ice cream with a toffee centre and chocolate dip from the 1970s, even has a Facebook group campaigning for its comeback. Favourite Centres included Toffee Crumble, remembered for an advert with Sue Pollard as a nun, plus Triple Choc, Choc Mint, and Coconut Flake.
Other Lyons Maid creations include an orange juice lolly launched in 1954 that lasted seven decades before being discontinued in 2021. Dinosaurs, moulded vanilla and chocolate ice cream on a stick, sold for 8p in 1974. Lolly Gobble Choc Bomb, a strawberry lolly with a chocolate bar inside, coated in chocolate balls, cost 6p in the 1970s. Space 1999, with a lime outside and red centre, came with a picture card during the 1976 heatwave.
Novelty Lollies and Limited Returns
Walls launched Funny Feet in the 1980s – pink foot-shaped strawberry lollies advertised with the slogan "the greatest feet are the ones you eat." They made brief returns, including at Iceland, but never permanently. The Incredible Hulk lolly from the late 1970s included a collectible action card, disappearing by 1982-83. Magic Monster Lolly (1979-80) had a heat-sensitive wrapper revealing a monster, discontinued by the early 1980s.
Zoom, a rocket-shaped lolly from 1963 with lime, lemon, and strawberry stripes, returned for a one-month run at Morrisons in May 2019 after a fan campaign, but vanished again. Mr Men lollies (1974) featured jokes on sticks and multiple wrapper designs. Haunted House (1973) had edible pictures of horrors like Frankenstein's Monster or a witch, priced 4p.
Adult-Flavoured and Regional Favourites
Some lollies targeted adults: Apple Jack included Herefordshire cider (1960s-70s), and The Cider Barrel used Bulmer's Cider. Cola Quench was marketed as "a drink on a stick." Count Draculas Secret was a black cola lolly with a red jelly core, known by several names. BA (Mr T) was a cola ice mould of the A-Team character from 1983. Screwball, an ice cream cone with a gum ball base, was popular in the 1970s, though own-brand versions have largely disappeared. Fat Frog, made by HB Ice Cream, was a green apple and lime lolly that returned briefly in 2012 after campaigning, but is gone again.
