Sir David Beckham has lent his support to The Independent's SafeCall campaign, urging the public to donate to a new 24-hour service for missing children. The former England captain posted to his 88 million Instagram followers, calling the 70,000 children who go missing in the UK each year 'heartbreaking'.
The SafeCall campaign aims to raise £165,000 to fund a free, round-the-clock service designed with young people in mind. It will provide advice, guidance and a route to safety for children at risk of exploitation or harm. Readers can donate by texting SAFE to 70577 to give £10 to Missing People.
Beckham's endorsement adds to support from Sir Stephen Fry, Dame Esther Rantzen and Sir Ian Rankin. Sir Stephen called SafeCall 'a beacon of hope for young people who feel lost and unseen', while Dame Esther highlighted that many exploited young people do not feel they can ask for help.
Missing People estimates around 70,000 children are reported missing each year in the UK, many due to exploitation, family breakdown or mental health issues. Chief executive Jo Youle said SafeCall will be 'shaped by their voices' and offer a safe, confidential space.
The appeal follows Beckham's recent knighthood at Windsor Castle for services to football and charity. The 50-year-old has long advocated for children's welfare through Unicef and his 7 Fund.
