Gen Z are swapping doomscrolling for face-to-face socialising in a trend dubbed 'community maxxing', according to a report from the thinktank Demos.
The term, popularised on social media, refers to a deliberate focus on building local connections and participating in group activities, from sports clubs to volunteering.
Report findings on young people's habits
The Demos report, based on a survey of 2,000 people aged 16 to 25, found that 62% said they were actively trying to spend more time with friends and neighbours. Nearly half, 47%, reported feeling lonely at least once a week.
Researchers said the trend marks a shift away from the 'doomscrolling' habits associated with the pandemic, when young people were glued to negative news online.
Drivers behind the movement
The report attributes the rise of community maxxing to a post-pandemic desire for real-world interaction, alongside concerns about the impact of social media on mental health. It notes that young people are increasingly seeking 'third places' – spaces that are neither home nor work – such as community centres, cafes and parks.
Demos called on local authorities to support the trend by investing in affordable community spaces and funding youth clubs, warning that a lack of such venues could hinder the movement's growth.
