Brooklyn Peltz Beckham, the eldest son of David and Victoria Beckham, had his birth name trademarked by his mother in 2017, according to records from the UK Intellectual Property Office (IPO). The trademark covers a wide range of goods and services, including cosmetics, books, clothing and toys, meaning Brooklyn would need his mother's permission to use his name commercially in those areas.
The trademark registration is set to expire in December 2026, which could give Brooklyn an opportunity to reclaim the rights if Victoria does not renew it. Legal experts say that if Brooklyn wants to use his name for branding, he may need to negotiate a licence or co-existence agreement with his mother, though this could be complicated if there is animosity between them.
Intellectual property lawyer Alex Taylor of Withers noted that trademarking names has become more common among celebrities and athletes. He said that the simplest solution would be for Victoria to agree to a licence or co-existence agreement, but if she is unwilling, litigation would be difficult and expensive.
Nick Aries, an intellectual property partner at Bird & Bird, suggested that Brooklyn could challenge the trademark's validity if it implies a commercial connection that no longer exists, or on the basis that Victoria held the mark 'as parent or guardian', which ceased when Brooklyn turned 18. Dr Luke McDonagh of the London School of Economics added that Brooklyn could potentially pursue a passing off claim if his mother uses his name to endorse products he has no connection with, or argue that the registration was made in bad faith to control his commercial identity.
