Apple has issued a warning to UK users about a wave of sophisticated scams that are draining bank accounts. The tech giant is urging caution over social engineering, a manipulation technique used by criminals to deceive individuals into handing over sensitive information or money.
According to Apple, these scams often involve criminals impersonating trusted companies or organisations. They use convincing and increasingly sophisticated tactics to steal personal details like passwords, codes and financial information. Phishing remains one of the most common techniques, typically involving fraudulent emails, but scammers will exploit any available channel to trick users.
Apple advises that if you receive an unexpected message, call or request for personal information such as your email, phone number, password, security code or money, it's best to assume it's a scam. When in doubt, contact the company directly through official support channels.
The company also strongly advises never sharing personal information like passwords or security codes, and avoiding entering these details on a website someone else directs you to. They recommend enabling two-factor authentication and warn against using Apple Gift Cards to make payments to others. Users are cautioned not to respond to suspicious calls or messages claiming to be from Apple, and to contact Apple directly through official support channels or in store if needed.
