The North Wales town of Prestatyn has been crowned the UK's top shopping destination in a recent Vitality Rankings survey, which praised its high presentation standards and low shop vacancy rates. However, some local retailers have expressed doubts about the findings, citing declining footfall and an oversaturation of charity shops.
The survey considered factors such as retail quality, shopper demographics, footfall, and vacancy rates. A visit to the town revealed free parking for three hours, with an £85 penalty for overstaying, and well-maintained public spaces, including gardeners trimming hedges in the car park.
Independent businesses like Master Upholsterer David J Jones' workshop and The Little Cheesemonger were highlighted as positive examples. Jones noted that the retail park complements the high street, encouraging visitors to shop and then enjoy a coffee nearby.
However, Geoff Lawman, 78, owner of Presents With A Difference, disagreed with the survey's conclusions. He reported that footfall has never been lower, blaming the loss of banks, Home Bargains, and Pontins holiday park for a 40% drop in turnover. 'There are too many charity shops, hairdressers, nail bars and cafes,' he said, adding that his business rates had risen from £177 to £440 per month.
Gemma Williams of The Little Cheesemonger acknowledged a decline in customers since Pontins closed but remained optimistic that tourists from nearby caravan parks would boost trade in good weather. She described the high street as 'very eclectic with lots of independent shops.'
Efforts to improve the town's appearance include floral displays by Friends of Prestatyn Station and ongoing construction work. Despite mixed opinions, Prestatyn continues to attract attention as a shopping destination.



