One of Britain's most cherished family destinations has officially been put up for sale, presenting a multi-million pound investment opportunity in the thriving UK leisure sector. Drayton Manor, the 85-acre Staffordshire attraction that has delighted generations of visitors, is now on the market through global property consultancy Knight Frank.
A Legacy of Family Entertainment
Founded in 1949 by the Bryan family, this iconic theme park has evolved from humble beginnings into one of the Midlands' premier tourist destinations. The current owners, the Looping Group, acquired the park in 2020 and have since invested significantly in its development, making this sale particularly noteworthy for potential investors.
Substantial Property Portfolio
The offering extends far beyond just rollercoasters and attractions. The sale includes:
- The complete 85-acre theme park with over 100 rides and attractions
- A 150-room, four-star hotel with conference facilities
- Extensive lakeside setting with conservation areas
- On-site zoo featuring over 100 animal species
- Multiple restaurants, retail outlets, and entertainment venues
Strategic Investment Opportunity
Located near Tamworth in Staffordshire, the park benefits from excellent transport links including its own railway station connecting to mainline services. With approximately 1.5 million people living within a 30-minute drive and strong year-round visitor numbers, the business represents a prime leisure sector investment.
Industry experts note that quality theme park assets rarely become available in the UK market, making this offering particularly significant. The park's established reputation, combined with recent investments in new attractions, positions it strongly for future growth as consumer spending on experiences continues to rebound.
Future Development Potential
The substantial land holding offers considerable potential for expansion and diversification. New owners could explore additional accommodation options, enhanced retail offerings, or new themed areas to capitalize on the growing staycation market and increasing demand for family entertainment experiences.
With the UK tourism sector showing robust recovery and consumer confidence returning, this sale represents a landmark opportunity in the British leisure industry landscape.
