As the winter chill tightens its grip on the UK, leading travel operator TUI has unveiled a timely ray of sunshine for holidaymakers. The company is offering substantial savings of up to £500 on selected getaways for 2026, providing the perfect antidote to the January gloom.
Flexible Booking and Family Savings
In a bid to make next year's summer holiday more accessible, TUI is promoting its "Say Yes to Summer" campaign with remarkably flexible booking terms. Many of the deals can be secured with a £0 deposit or a low deposit, with the balance payable at a later date. Furthermore, families looking to travel together can take advantage of thousands of free kids’ places on offer, significantly reducing the overall cost of a family break.
To access these exclusive discounts, including the headline £500 saving, travellers need to sign up for a free myTUI account. The offers come as a welcome relief after the festive spend, making a dream holiday more financially feasible for many.
Top Sunshine Destinations on Sale
TUI's sale covers a range of popular short-haul destinations, perfect for a dose of Vitamin D just a few hours from the UK. We've highlighted three of the best-value breaks currently available.
Costa del Sol, Spain
Boasting over 300 sunny days a year, Spain's "Sunshine Coast" remains a perennial favourite. The four-star H10 Estepona Palace offers a beachfront family retreat with direct access to Guadalobón Beach. Amenities include children's pools, a playground, and the Daisy Club for kids' activities. The hotel holds a four out of five rating on TripAdvisor, with guests praising its beautiful location and friendly staff, though some noted slow check-in queues.
For an adults-only alternative on the same coast, the TUI BLUE Yaramar in Fuengirola provides a more tranquil, half-board experience tailored for grown-ups.
Marmaris, Turkey
Offering excellent value, especially with the strong pound against the Turkish Lira, Turkey is a fantastic choice for spring. The TUI Blue Grand Azure in Marmaris is a four-star, beachfront family resort featuring a private beach, a giant lagoon pool, and four restaurants. It enjoys an impressive 4.7 out of five stars on TripAdvisor, described by one visitor as "an all inclusive gem." All-inclusive prices here start from £672 per person for March 2026.
For those on a tighter budget, the all-inclusive TUI MAGIC LIFE Jacaranda in Side is available from just £444 per person in January.
Gran Canaria, Canary Islands
With its "eternal spring" climate, Gran Canaria is a superb year-round destination. The recently refurbished Servatur Puerto Azul offers cliff-top Atlantic views, five pools including an infinity pool, a splash park for children, and a kids' club. Prices for an all-inclusive break in January start from £708 per person. Recent guests have hailed the stunning views and incredible refurbishment, though some noted the restaurant can get crowded at peak times.
Trusted Reputation and Competition
TUI maintains a strong reputation among travellers, holding an average score of 4.5 out of five stars on TrustPilot from over 115,000 reviews. Customers frequently praise the easy booking process and reliable service. However, some long-term clients have expressed a desire for a formal loyalty or reward scheme.
The travel market remains competitive, with other agents like Love Holidays offering deposits from £19 and On the Beach expanding its city break options for 2026. Nevertheless, TUI's combination of substantial discounts, flexible payment terms, and free child places presents a compelling offer for Brits eager to lock in their summer escape.
