The 25th anniversary celebrations of the renowned Bath Christmas Market have been clouded by a wave of criticism from visitors, who have taken to social media to complain about severe overcrowding, steep prices, and a notable lack of festive atmosphere.
Social Media Backlash Against Festive Event
Disappointed tourists have described the event in Bath's historic city centre as the "worst Christmas market I've ever been to". One prominent complaint on TikTok, from a user named @escaping2paradise, highlighted the absence of Christmas music and a general festive spirit, arguing the market felt like just any other market with a few decorations scattered about.
Another TikTok user, Anni Bronning (@anniraddy), shared footage she titled "Bath Christmas Market is a hellscape", showing dense crowds. She remarked that visitors were "packed like sardines" and that nearby pubs had no available tables. Local residents also voiced frustrations in the comments, with one stating they had to "fight through this just to get to work".
Praise and Defence Amidst the Criticism
This criticism stands in stark contrast to the market's official portrayal and recent accolades. The event, which runs until 14 December, was recently named the UK's best Christmas market by Which? after Bath was voted readers' favourite mid-sized city.
Which? praised the market's 200 chalets and the abundance of local produce from traders in Bristol and the South West. Not all visitors agree with the negative reviews; TikTok user @lifewithkourt reported a "lush day" visiting at 10am on a Sunday, enjoying the stalls, mulled wine, and street food, though she did note a Christmas wreath priced at £70.
Official Response and Market Impact
When confronted with the complaints, Councillor Manda Rigby, cabinet member for Communications and Community, dismissed the social media comments as "mean-spirited and rage-bait". She defended the market, stating, "I don't recognise these comments... ours is one of the most successful in Europe. It is well-managed, supports hundreds of jobs and local businesses."
The councillor added that she had spoken with stallholders who return annually and visitors who loved the experience. The controversy highlights the challenges of managing popular festive tourism attractions, balancing commercial success with visitor experience and local community life during the busy Christmas period.
