The dramatic landscapes and historic settings that form the backdrop of hit television shows like Outlander have triggered a remarkable economic boom for Scotland, with new figures revealing a staggering £160 million injection into the national economy.
The 'Outlander Effect' and Beyond
This phenomenon, dubbed 'screen tourism', has seen fans from across the globe travelling to Scotland to walk in the footsteps of their favourite characters. While Outlander remains the undisputed champion in drawing visitors, other productions have also contributed significantly to this financial windfall.
More Than Just Location Spotting
The economic impact extends far beyond visitors simply taking photographs at recognised sites. This surge in tourism has created a substantial ripple effect across multiple sectors:
- Accommodation providers experiencing increased bookings
- Local restaurants and pubs serving more international visitors
- Tour guides specialising in film and TV location tours
- Boosted revenue for transportation services and local attractions
A Sustainable Economic Driver
Industry experts highlight that screen tourism represents a sustainable and growing sector for Scotland's economy. The visual appeal of Scotland's natural beauty and historic architecture continues to attract major productions, ensuring a pipeline of new content that will likely drive future visitor numbers.
This success story demonstrates the powerful synergy between the creative arts and tourism, creating jobs and supporting local businesses while showcasing Scotland's cultural heritage to a global audience.
