Liverpool's iconic former Radio City Tower is set to become a state-of-the-art Beatles experience, ending years of uncertainty over the building's future. The announcement, made today, confirms that the 450 ft tower will be transformed into a Yellow Submarine themed viewing experience by 2028, as part of a revamped Beatles Story taking over St John's Market.
A Fitting Tribute to the Fab Four
The plans unveiled today show The Beatles logo in pride of place on top of the tower, forming part of the city skyline. The immersive experience is designed as a tribute to George Harrison, Paul McCartney, Ringo Starr and John Lennon - four Liverpool lads who changed the world.
The news comes as a relief, as the unique space - with its revolving spaceship style top - was seen as difficult to repurpose for offices or apartments, raising fears it could become a white elephant. The Beatles experience is seen as one of the only ways the space could be put to proper use in a way that benefits the city.
Modernising a Growing Fan Base
The current Beatles Story was created in 1990, when Sir Paul McCartney had only just started playing Beatles songs live again. The band's cultural relevance in 2026 is far greater 36 years on, and the move to a site four times the size of the current location on the Albert Dock is seen as justified.
The Beatles remain one of the most streamed artists, particularly popular with Gen Z, and a cinematic event series documenting their lives, featuring four of Hollywood's biggest stars, is set to arrive in 2028. While the Cavern Club, Penny Lane, Strawberry Fields and the band's childhood homes remain important pilgrimage sites, these are small sites dotted around the city. The vacant St John's Market site offers the space to modernise the Beatles fan experience into one mecca that tells a story that continues to resonate globally.
Economic Boost and Charitable Support
The new experience is expected to boost the city's economy, which is heavily reliant on tourism. Recent figures show the visitor economy grew to a record £6.834 billion in 2025, and tourism supports 57,591 jobs across the City Region. A similar fan experience is set to open at the original Apple Corps headquarters at 3 Savile Row next year.
Money from tickets sold for the Beatles Story will support local charitable endeavours through The Apple Corps Liverpool Trust and give back to the local music scene. Registration for further news and details is available at thebeatles.com/liverpool.
