As Britons seek uplifting prospects amid the damp and dreary start to the year, a new study indicates that over two-fifths (44%) are planning a domestic holiday in 2026. Reflecting the growing popularity of staycations, Parkdean Resorts has officially designated the coastal resort of Porthcawl in Bridgend, Wales, as the United Kingdom's best holiday destination for the coming year.
Why Porthcawl Tops the List
This nostalgic and welcoming town embodies the quintessential British seaside experience, celebrated for its exceptional water quality, diverse activities, and an array of charming cafés, restaurants, and independent boutiques. Notably, Porthcawl hosts the world's largest Elvis festival, adding a unique cultural flair to its appeal.
Seven Distinctive Beaches
Porthcawl boasts seven distinctive beaches, catering to various preferences from popular sandy expanses to secluded rocky coves. Rest Bay and Trecco Bay hold prestigious Blue Flag status, making them favourites among surfers and water sports enthusiasts. Pink Bay features unique marbled pink rocks, while Sker Beach offers a more tranquil, sandy retreat for those seeking solitude.
Activities for All Ages
The town provides entertainment for everyone, from adventure seekers to relaxation enthusiasts. The new Watersports Centre offers thrilling aquatic activities, and the renowned Royal Porthcawl Golf Club attracts golf aficionados. Traditional seaside pleasures abound, including funfair rides, ice cream along the seafront Esplanade, and serene sunset views from waterfront cafés.
Historical and Cultural Highlights
At the harbour, visitors can explore the RNLI station and Wales' oldest listed bonded warehouse, the Jennings Building, now a vibrant waterside hub filled with dining options. The annual Porthcawl Elvis Festival, recognised globally as the largest of its kind, draws tens of thousands of fans and hundreds of tribute acts for a weekend of competitions, shows, and celebrations.
The Nostalgia Factor in Holiday Planning
Andy Edge, Chief Marketing Officer at Parkdean Resorts, which operates a holiday park in Porthcawl, emphasised that nostalgia is significantly influencing family holiday decisions this year. He stated, "Nostalgia has been a key theme for 2026 already, and our data suggests travel is reflecting this too. This year we're seeing a real resurgence in some of Britain's most loved coastal and countryside locations."
Edge highlighted that destinations like Porthcawl, Cayton Bay, and Poole offer an ideal balance of traditional seaside charm, scenic beauty, and easy accessibility—critical factors for staycation planners. He added, "For families, the best holidays are all about balance. Popular seaside destinations such as Newquay, Torquay, and Porthcawl continue to be firm favourites thanks to their beaches, attractions, and family-friendly activities."
These locations are perfect for creating lasting memories through beach days, coastal walks, and classic arcade fun, ensuring a holiday that combines entertainment with relaxation for all ages.
