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Nobu Marrakech: A Chic Oasis in the Bustling Red City
On checking into Nobu Marrakech, Daisy Lester discovers a sleek property with a vibrant party spirit and prime location for exploring the Moroccan metropolis. This sophisticated 71-room hotel combines impeccable service with world-famous dining and a chic rooftop pool area that captures the essence of laidback luxury.
Prime Location in Marrakech's Hivernage District
Nobu Marrakech occupies a strategic position in the well-heeled Hivernage neighbourhood, known for its concentration of high-end restaurants, nightclubs, luxury hotels, and casinos. While offering a different atmosphere to the bustling Medina, the hotel sits just outside the ancient walls, keeping guests conveniently close to the action while providing a more refined environment.
The property is conveniently located just a 15-minute drive from Marrakech Menara Airport and approximately 20 minutes on foot from major attractions including the Koutoubia Mosque, Jemaa el-Fnaa square, and the vibrant souks. The legendary La Mamounia palace hotel stands directly opposite, while guests can easily visit the theatrical Comptoir Darna for dinner or explore the exquisite gardens of the Royal Mansour. Cultural highlights including Jardin Majorelle and the Yves Saint Laurent museum are less than ten minutes away by taxi.
Sophisticated Atmosphere Blending Cultures
As Nobu's only North African outpost, this polished establishment seamlessly merges signature Japanese minimalism with authentic Moroccan design elements. The hotel exudes an atmosphere of relaxed sophistication, with the mood-lit, wood-panelled Nobu restaurant offering familiar elegance to those acquainted with the brand's global properties.
Traditional riad details permeate the hotel's design, from intricate tile work and columns featuring carved Moroccan stucco to a warm terracotta colour palette and distinctive tadelakt walls. The striking circular lobby centres around a Japanese bonsai tree, creating a serene ambience enhanced by low lighting and ambient music, with daily live performances during breakfast service.
The Vibrant Rooftop Experience
The hotel's social hub is undoubtedly its spectacular rooftop, which boasts 360-degree views encompassing both the Atlas Mountains and the historic Medina. The upper deck features a circular pool surrounded by comfortable loungers, while the lower deck accommodates both a bar and rooftop garden restaurant that serves lunch through to dinner.
This panoramic space becomes particularly lively at sunset, with club-style music continuing into the early hours, creating an atmosphere reminiscent of sophisticated beach bars. The rooftop sushi bar offers an extensive selection including ceviche, tacos, nigiri, maki, and sashimi, while the main restaurant serves crowd-pleasing options from carpaccios and salads to salmon steaks, cheeseburgers, and pasta dishes.
Exemplary Service and Accommodation
Service at Nobu Marrakech maintains exceptional standards, with seamless check-in processes, efficient transfer arrangements, and attentive staff who remember individual preferences and provide valuable local recommendations. The hotel's 71 rooms offer views of either the mountains, mosque, or surrounding streets, with options ranging from deluxe junior suites to spacious one-bedroom and family-sized suites.
Even entry-level accommodations feature king-size or twin beds alongside comfortable lounge areas, all designed according to Nobu's minimalist aesthetic with earthy-toned soft furnishings complemented by wood panelling, hardwood floors, and Moroccan-inspired decorative touches. Abstract artworks adorn the walls above beds, while generously proportioned marble-clad bathrooms include rainfall showers and Clarins toiletries, with Nespresso machines providing convenient caffeine options.
Culinary Excellence and Wellness Facilities
Nobu Marrakech excels in its culinary offerings, beginning with an indulgent continental breakfast buffet featuring Moroccan specialities alongside traditional European options. The flagship Nobu restaurant presents the brand's signature Japanese-Peruvian fusion dishes, including the famous black cod with miso, yellowtail sashimi with jalapeno, crispy tuna rice, and miso-glazed aubergine.
The subterranean Pearl spa offers extensive wellness facilities including separate male and female areas with saunas, steam rooms, jacuzzis, and calming rooms. Treatment options range from traditional Moroccan hammam experiences to Japanese-inspired therapies like the "Nobu Zen" treatment, alongside skin renewing facials and tailored massages. A separate 25-metre heated mosaic pool provides space for serious swimming, while the well-equipped gym features Technogym equipment and hosts group classes including pilates, yoga, dance sessions, and cardio workouts.
Practical Information for Guests
Common areas throughout Nobu Marrakech are wheelchair-accessible, with lifts serving all floors including the rooftop and accessible parking available. Selected suites have been adapted with features including raised toilets, grab rails, lowered sinks, bathroom emergency cords, and visual aids. The hotel welcomes dogs under 4kg free of charge, with check-in from 3pm and check-out by midday.
While the property offers family-sized suites accommodating up to six people and can adapt menus for children, the overall atmosphere leans toward adults with smart casual dress codes and vibrant party elements around the rooftop and pool areas. The hotel represents an ideal choice for couples and social travellers seeking sophisticated luxury with excellent dining, while those preferring accommodation directly within the Medina's heart might consider alternative options.
Daisy Lester stayed as a guest of Nobu Marrakech during her review of this distinctive luxury property in Morocco's captivating Red City.