The title of the world's most welcoming city has been awarded to Montepulciano, a small Italian town nestled in the Tuscan hills, according to recent data from Booking.com. This charming destination is just a three-hour flight from the UK, making it an accessible getaway for British travellers seeking hospitality and heritage.
A Glimpse into Montepulciano's Welcoming Charm
With a population of only 14,000 residents, Montepulciano may be modest in size, but it boasts a rich history that dates back to the Renaissance era. Often referred to as the Pearl of the Cinquecento, the town's architecture is a testament to its past, featuring meticulously designed buildings that transport visitors back in time.
Architectural and Cultural Highlights
Key landmarks include the grand Duomo, constructed between the 16th and 17th centuries, and the celebrated city hall, crafted by renowned Renaissance architects from nearby Florence. The town is remarkably pedestrian-friendly, with most streets designated as car-free zones, encouraging leisurely strolls along its main street, which stretches just under a mile and is lined with independent shops and eateries.
Gastronomy and Traditions
Beyond its architecture, Montepulciano is surrounded by a rich wine heritage, with its noble wine granted protected status in Italian gastronomy. The town also hosts ancient traditions such as the Bravio delle botti, a custom dating back to the 14th century where participants roll massive wine barrels through the streets.
Travel Accessibility from the UK
For UK travellers, reaching Montepulciano is convenient, with direct flights available to nearby Perugia. Ryanair offers year-round services from London Stansted Airport, while British Airways operates seasonal flights from London Heathrow. Both options provide a journey of approximately three hours, followed by a short transfer to the town.
Global Rankings and UK Representation
Booking.com's list of the most welcoming cities includes destinations worldwide, with Harrogate in the United Kingdom taking the crown as the UK's most welcoming city. The complete top ten features a diverse range of locations, from Magong in Taiwan to Swakopmund in Namibia, highlighting global hospitality trends.
This recognition underscores Montepulciano's appeal as a destination that combines historical depth with warm hospitality, offering an ideal escape for those looking to explore beyond the UK's borders.
