For any devoted foodie, the promise of a perfect portion of fish and chips is enough to justify a significant detour. So when the siren call of James Martin's highly-praised chippy, The Seafox, reached us, a two-hour drive across the Yorkshire countryside seemed not just reasonable, but absolutely essential.
Nestled in the picturesque coastal town of Whitby, The Seafox is the celebrated TV chef's foray into the world of the great British takeaway. This isn't just any chip shop; it's James Martin's personal take on a national icon, and the expectation was sky-high.
First Impressions & The All-Important Order
Arriving at the unassuming shop front, the queue was a promising sight—a clear indicator of local approval. The menu is a beautiful ode to simplicity, focusing on quality over quantity. The choice was obvious: one large haddock and chips, wrapped in paper, just as the classics should be served.
The Moment Of Truth: Taste Test
Unwrapping the package released that iconic, hungry-making aroma. The first thing that strikes you is the batter. It's a masterpiece—incredibly light, shatteringly crisp, and golden blonde without a hint of greasiness. It clung to the fish like a delicate lace curtain.
Inside, the haddock was pearlescent white, flaking apart at the gentlest touch of a fork. It was steaming hot, moist, and tasted impeccably fresh.
And then, the chips. These were not an afterthought. These were proper chips: chunky, with a soft, fluffy interior and a satisfying bite on the outside. They were seasoned perfectly, each one a taste of potato perfection.
The Final Verdict: Was The Drive Worth It?
Absolutely. Without a shadow of a doubt. This was, without exaggeration, a contender for the best fish and chips we've ever had. It’s a stunning example of how sublime this humble dish can be when executed with top-tier ingredients and culinary expertise.
James Martin hasn't just opened a chip shop; he's built a shrine to a British staple. If you find yourself anywhere near the North Yorkshire coast, The Seafox isn't just a recommendation—it's a mandatory culinary pilgrimage.
