Nearly one in five couples admit to booking separate beds when travelling together, according to a new study by hotel giant Hilton. The trend, dubbed 'The Great Sleep Split', is detailed in Hilton's 2025 Trends Report, which surveyed over 13,000 adults across 14 countries including the UK.
The research found that almost half of couples opt for separate beds to ensure a good night's sleep, with 28% citing different sleep styles as the key reason for choosing separate rooms. Simon Vincent, executive vice president and president of Europe, Middle East and Africa at Hilton, said: 'Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel.'
The report also highlights other emerging travel trends. 'Ex-cursions' – trips taken with friends after a break-up – are popular among 34% of respondents. Meanwhile, 'Nostalgications' see 45% of parents keen to revisit childhood destinations with their children, and 51% now choose to take their offspring to places they dreamed of visiting when young.
Solo travel, or 'Me-mooning', remains on the rise. A separate Hilton study of 2,000 UK holidaymakers found that 34% plan a solo adventure before the end of 2025. While 21% hope to make new friends, 12% are seeking romance along the way.
The findings come from data collected via OnePoll and reflects a growing desire for personalised travel experiences. Hilton's report identifies eight new travel trends shaping how people holiday in 2025.
