Following rising anti-tourist sentiment and a series of protests in popular holiday destinations such as Greece and Spain, British holidaymakers are increasingly turning to Turkey for their getaways. The protests, driven by locals who argue they are being priced out of the property market due to holiday rentals, have deterred many sun-seekers who had previously flocked to the Canary Islands, Santorini and Athens.
Turkey is now bracing for a tourism boom, aiming to attract 65 million visitors this year. The country's coastal regions, particularly Antalya and Mugla, have seen a sharp rise in UK travellers. Bodrum, known for its all-inclusive resorts, golden beaches and clear waters, has become a favourite base for families. Travel firm TUI praised Turkey as “a treasure chest” of attractions, from national parks to UNESCO World Heritage Sites.
Despite the surge in popularity, Turkey has become more expensive, with prices in euros rising by 20 to 40 per cent over the past two years, according to tour operator Intourist. This has led some holidaymakers to opt for more affordable accommodation or shorten their stays. However, direct flights from most UK major airports to Bodrum, Dalaman and Istanbul average around four hours, and return fares in April can be as low as £60. Upon arrival, travellers can expect balmy temperatures exceeding 22°C.
The Ministry of Culture and Tourism in Turkey has been contacted for comment on the developments.
