Move over Venice, step aside Florence – there's a new Italian superstar capturing the hearts of discerning travellers. Bologna, the vibrant capital of Emilia-Romagna, has been crowned Italy's most desirable city to visit in 2024, according to prestigious travel authority Which?.
The Underdog's Triumph
In a stunning upset that's sent ripples through the travel industry, Bologna achieved an exceptional 88% destination score in Which?'s comprehensive survey of nearly 2,000 globetrotters. The city's perfect five-star ratings for food and drink, coupled with impressive four-star scores for cultural attractions and accommodation value, positioned it comfortably ahead of traditional favourites.
What Makes Bologna Special?
This isn't just another pretty Italian city – Bologna offers something genuinely different for travellers seeking authenticity beyond the usual tourist trails.
- The Food Capital: As the birthplace of tortellini, mortadella, and Bolognese sauce, the city's culinary credentials are unmatched
- Architectural Marvels: Home to the world's oldest university and kilometres of elegant porticoed streets offering shade and beauty
- Cultural Richness: From medieval towers to Renaissance palaces, history breathes around every corner
- Local Vibe: Experience genuine Italian life away from the crowds that overwhelm Venice and Rome
Beating the Heavyweights
The survey results reveal just how impressive Bologna's achievement truly is. While Venice managed only three stars for value for money and Florence scored four stars across most categories, Bologna's balanced excellence across all measures secured its victory.
"Visitors are clearly won over by Bologna's combination of great food and drink, cultural sights, and lack of crowds," noted Rory Boland, Which? Travel Editor.
Planning Your Bologna Adventure
For those inspired to experience this rising star, the city offers exceptional accessibility with regular flights from UK airports and excellent rail connections throughout Italy. The best times to visit are spring and autumn, when pleasant weather complements the vibrant local atmosphere.
Whether you're a food enthusiast, history buff, or simply seeking an authentic Italian experience away from the tourist crowds, Bologna's newly crowned status as Italy's most desirable destination makes 2024 the perfect time to discover its charms.
