A Peter Rabbit attraction in Blackpool has closed after just three years of operation. The £1m venue, which opened in spring 2022, was located on the resort's promenade next to Madame Tussauds.
Operated by Merlin Entertainments, the attraction was based on the television series character rather than the classic Beatrix Potter books. It invited visitors to 'think and move like a rabbit' across five themed zones.
Blackpool Council had previously welcomed the attraction as a 'fabulous addition' to the family entertainment on the Golden Mile. The closure comes despite the council's earlier optimism about its contribution to the resort's portfolio.
Merlin Entertainments, which also owns Blackpool Tower and six other attractions in the resort, has not commented on the reasons for the closure. The site is now vacant, with no immediate announcement on its future use.
