A major international carrier is setting a new, highly regimented standard for its cabin crew's appearance, enforcing a controversial grooming policy that leaves little room for personal expression.
The comprehensive new guidelines, which have been circulated to staff, dictate everything from hairstyle to heel height, in a move the airline says is designed to present a 'uniform and professional image' to passengers worldwide.
Hairstyle Crackdown: The End of the 'Messy Bun'
Among the most talked-about rules is the outright ban on certain popular hairstyles. The relaxed 'messy bun', a mainstay for many flight attendants, is now prohibited. The policy mandates that hair must be 'neatly styled' at all times. For those with long hair, it must be worn in a tight, low bun. Braids are permitted but must be 'simple, professional, and all the same colour as the wearer's natural hair'.
Furthermore, extreme hair colours—such as pinks, blues, and vibrant reds—are forbidden, with only natural shades deemed acceptable.
Strict Rules on Tattoos and Makeup
The airline's stance on body art is equally uncompromising. All tattoos must be completely covered at all times while in uniform, without exception. This extends to using makeup or clothing to ensure no ink is visible to passengers.
The guidelines also extend to cosmetics, specifying that makeup should be 'worn at all times' and applied in a 'blended, natural manner'. Nail polish is restricted to a short list of approved neutral colours, with gels, acrylics, and nail art firmly off the menu.
A Return to 'Traditional Professionalism' or a Step Backwards?
The airline defends the policy, stating it is part of a broader initiative to ensure a 'smart and consistent' brand image across its global operations. A spokesperson for the carrier emphasised that the standards are about maintaining a traditional, professional appearance that inspires confidence in travellers.
However, the move has drawn criticism from some industry commentators and union representatives. Critics argue that the stringent rules are outdated, overly restrictive, and fail to accommodate modern diversity and individual expression. Some suggest that in a era focused on inclusivity, such rigid policies may seem out of touch and could impact staff morale.
The enforcement of this policy will place the airline among the strictest in the industry regarding crew appearance, signalling a clear shift towards a more conservative corporate image.
