An award-winning Renault model is turning heads and challenging the long-standing 'beige-washing' trend in British lifestyles, as new research indicates a growing appetite for vibrant colours among drivers. The boldly painted Renault R5, which recently clinched a prestigious accolade, hints that motorists are ready to inject more flair and personality into their vehicles, moving away from safe, neutral shades.
Brits Yearn for Colourful Makeovers Amid 'Beige-Washed' Habits
According to a comprehensive poll of 2,000 adults, four in 10 Brits believe they have been 'beige-washed' in their fashion choices and home interiors, with 44% admitting a preference for playing it safe. A quarter of respondents lack the confidence to incorporate bold colours into their lives. However, a significant 65% express enthusiasm for giving their lives a colourful makeover, particularly when it comes to their cars, suggesting a latent desire for more expressive and joyful aesthetics.
Grey Dominates Car Sales, But Colour Preferences Emerge
Latest figures from the Society of Motor Manufacturers and Traders (SMMT) reveal that grey remains the UK's most popular car colour for the eighth consecutive year, underscoring a national tendency towards neutrality. Despite this, the research commissioned by Renault highlights emerging colour preferences:
- 14% of people would opt for a red car
- 11% favour green vehicles
- 8% are willing to go bold with yellow
This data points to a potential shift in consumer attitudes, with vibrant hues gaining traction among a notable minority.
Renault R5's Award Win Celebrates Bold Design
The research was commissioned by Renault following the brand's victory at the What Car? awards, where the Renault R5 was named the best small electric car. The vehicle, available in striking yellow and green colourways, impressed a panel of leading UK automotive journalists, marking another milestone for the all-electric model. Last year, the R5 also secured the overall Car of the Year title as 2025's best new launch, reinforcing its appeal and innovative design.
Drivers Seek Fun and Flair in Automotive Choices
A spokesperson for Renault commented on the trend, stating: "While neutrals will always have a place, we're seeing a real shift toward people craving more fun and flair in their car. A car has traditionally been a way people express their personalities, and we're finding a really positive response to our vibrant yellow and green colourways." They added that colour usage in various aspects of life, from homes to hair to cars, can reveal much about national character and preferences.
Psychological Impact of Colour on Public Perception
The study delved deeper into the psychological effects of colour, finding that among those who prefer safe, neutral tones, 43% believe it is easier to pair these colours together. Conversely, more than a quarter (27%) experience a sense of joy from witnessing others embrace colour, and 18% admit to envying those with the conviction to go bold. Nearly one in four (23%) report feeling happy when they see a colourful vehicle while out and about, according to the OnePoll.com data.
Practical Benefits of Vibrant Vehicles
Renault's spokesperson highlighted practical advantages of colourful cars, noting: "Having a colourful vehicle doesn't only mean you stand out when driving. They're pretty good for spotting in busy car parks, and people can see you easily if you're trying to pick someone up in a busy area." For those hesitant to commit to a bright yellow car, they suggested starting small with accessories like brighter socks, gradually building confidence in incorporating more colour.
Top Car Colours in the UK According to SMMT
The SMMT's ranking of the top 10 car colours in the UK reflects the current market dominance of neutral shades, but also includes brighter options that are gaining popularity:
- Grey
- Black
- Blue
- White
- Silver
- Red
- Green
- Yellow
- Orange
- Mauve
This list underscores the ongoing preference for subdued tones while hinting at a growing acceptance of more vivid colours in the automotive landscape.
