Pringles is launching a new 'mini' format after four years of research and testing. Unlike classic Pringles, the new Minis are seasoned on both sides and come in a bagged format designed for lunchboxes and on-the-go snacking.
Four Years of Development
A team of food developers spent more than four years perfecting the mini-Pringles chip, testing over 50 different versions and sizes to recreate the Pringles crunch in bite-sized form. The smaller the crisp, the trickier it becomes to perfect the famous Pringles hyperbolic paraboloid curve. The team engineered a sturdier, thicker crisp with one curve that could survive being rattled around in backpacks, tossed into packed lunches, and stashed in glove compartments without losing its crunch.
Double-Sided Seasoning
Classic Pringles have been part of an age-old debate around which way up you should eat them, as most seasoning is on the top. Pringles Minis, however, are seasoned on both sides. Pringles had tried launching miniature varieties in the 90s and 2000s but was unable to replicate the texture and ultimately pulled them from shelves.
Cultural Moment
Beth Brushett, Pringles, said: “Mini products and bite-sized treats are having such a big cultural moment right now, so it felt like the perfect time to launch Pringles Minis. We’ve spent years perfecting a mini version of our iconic crisp that goes in a bag, making it the perfect addition to lunchboxes across the UK. We can’t wait to hear what Pringles fans think.”
Availability and Flavours
Landing in UK stores from July 2, new Pringles Minis will be available in Original, Sour Cream & Onion, and BBQ flavours, with six individual 20g multipack bags sized for lunchboxes, desk drawers, handbags, glove compartments, and snacks.
