The January sales are underway, and the Oura Ring 4 has dropped to its lowest ever price, matching its Black Friday discount. The wearable, which topped The Independent's smart ring review for its class-leading features and durable design, is now available with £100 off, bringing the standard silver model to £249.
Fitness and wellbeing editor Emilie Lavinia praised the ring for taking her health to new heights, but noted its high cost makes sales the ideal time to buy. The deal is available on Oura's website until 5 January, as well as through third-party retailers, with the ceramic version also seeing a £50 reduction.
However, the Oura Ring may not suit everyone. The Independent's fitness writer noted that finger-worn trackers can interfere with grip during weightlifting or gymnastics, making traditional smartwatches a better option for avid gym-goers. For health-focused users, the ring's AI coach and lifestyle tracking are valuable assets.
Buyers are advised to purchase directly from Oura to receive a free sizing kit for a perfect fit. The IndyBest team, including Emilie Lavinia and Harry Bullmore, recommend the ring as a worthwhile investment for those prioritising overall wellbeing over athletic performance.
