One Stop has launched its new 'Prices Kept Low' campaign across its entire company and franchise estate, cutting prices on 37 everyday lines while holding a further 24 at their existing low prices.
The 61-line range spans grocery, bakery, snacks and non-food essentials, combining One Stop own label products with leading brands including Warburtons, Kellogg's, Nescafé, Cadbury, Huggies, Fairy, Alberto Balsam, Wall's, Branston and Hartley's.
Price Reductions of Up to 17%
The campaign sees reductions of up to 17%, with almost 40% of the range priced below £1. Warburtons Original Toastie 800g will fall from £1.55 to £1.40. Other key price cuts include:
- Granulated Sugar 1kg: £1.20 to £1.09
- One Stop Baked Beans 420g: 45p to 40p
- Kellogg's Corn Flakes 450g: £2.65 to £2.45
- Nescafé Original 3in1, 8 sachets: £1.50 to £1.35
- Huggies Pure Wipes 48s: £1.10 to £1
- Alberto Balsam Raspberry Shampoo and Conditioner 300ml: £1.20 to £1
- One Stop Bolognese and Onion & Garlic Pasta Sauces 500g: £1 to 85p
In-Store Promotion and Franchise Support
The 'Prices Kept Low' promotion is supported by a full POS package across the estate, with external banners, window posters, hanging signs, shelf barkers and shelf flags. Ten hero lines, including Warburton Toastie, baked beans, sugar, Kellogg's Corn Flakes, tea bags and toilet tissue, will lead on external banners to drive footfall from the street, while shelf flags will highlight all 61 products at the fixture.
Franchise stores are included in the campaign, giving franchisees a nationally backed value message to support footfall and basket spend.
Nigel Prendergast, head of customer marketing and business support at One Stop, said: "In our latest campaign we've really concentrated on products our that customers buy the most, with 61 lines either cut or held at their existing low prices across our entire estate – providing a strong value message for our franchise partners too!
"Convenience shoppers want to know they can get everyday essentials at a competitive price close to home and our 'Prices Kept Low' campaign does exactly what it says. With the campaign visible at every touch point in store, from the street to the shelf, it will certainly stand out."
James Renshaw, head of product at One Stop, added: "We've looked at what's important to our customers across the whole day for this range, from Corn Flakes and a coffee in the morning to beans on toast or a pasta bake for tea.
"Mixing our own label lines with brands that shoppers trust means customers can put together everyday meals for less, without compromising on quality.
"With almost 40% of the range priced under £1 and beans on toast coming in at just £1.80, it shows that shopping locally doesn't have to mean paying more."
