The new Liz Earle Cleanse and Glow Brightening Cleansing Balm, priced at £30, has been tested and found to outperform many pricier competitors, including the Elemis Pro-Collagen Cleansing Balm which costs £52 for the same size. The balm is the latest addition to Liz Earle's Glow collection and is designed to dissolve makeup, SPF, and daily dirt while brightening the skin.
Key Features and Ingredients
The velvety formula is enriched with vitamin C-rich acerola cherry, prickly pear, and sea buckthorn. These ingredients work together to remove makeup, excess oil, and impurities while helping skin appear brighter and smoother over time. The balm is pH-balanced, suitable for all skin types including sensitive skin, and formulated to cleanse without compromising the skin barrier.
Comparison with Elemis
The Elemis Pro-Collagen Cleansing Balm has been a benchmark in the category, offering a cream-to-oil-to-milk texture and anti-ageing benefits. However, at £52 for 100g, it is significantly more expensive. The Liz Earle balm, at £30 for 100g, comes remarkably close in performance and outperforms many others tested, according to consumer writer Bethan Shufflebotham.
User Experience
Shufflebotham noted that the texture is rich and buttery, melting into a luxurious oil on the skin. It effortlessly removes foundation, SPF, and waterproof mascara without irritation, even around sensitive eyes. Unlike some balms, it rinses off easily with water alone, though a muslin cloth can be used for a deeper cleanse. After a week of use, her skin looked fresher and healthier. The citrus fragrance adds a spa-like quality.
One minor criticism is the narrow pot design, which can be fiddly for those with long nails. A wider pot or a scoop tool would be an improvement.
Results and Routine
Liz Earle notes that 94% of users agreed their skin looked brighter and more radiant after seven days when following the complete Glow routine. The balm can be paired with other products in the range, such as the Cleanse and Glow Transforming Gel Cleanser (£28) for a second cleanse, the Smooth and Glow Exfoliating Tonic for gentle resurfacing, and the Revitalise and Glow Illuminating Gel Moisturiser for lightweight hydration.
A limited-time 3 for 2 offer is available across selected Liz Earle products, making it an ideal opportunity to build a tailored skincare routine.
