Haier, an official partner of Liverpool Football Club, is expanding its connected home ecosystem with the launch of a new television range in the United Kingdom. The collection includes three core series: the QLED S90 and S80, and the 4K LED UHD K85, all designed to deliver premium picture quality, an advanced smart operating system, and sleek aesthetics across a wide variety of screen sizes.
Key Features: Fire TV, Freely, and Alexa Integration
All models in the new Haier TV range come equipped with Fire TV and Freely, providing instant access to popular streaming apps such as Prime Video, Netflix, and YouTube. Users can seamlessly switch between live television and streaming content without the need for a traditional aerial connection. Built-in Alexa voice control enhances usability for all age groups, allowing users to browse programmes, switch streaming platforms, or operate the TV more intuitively without navigating menus manually.
Steve MacDonald, Business Director for Home Energy & New Business at Haier, commented: "The launch of our new TV range marks an exciting step forward for Haier as we continue to expand our connected home ecosystem. With the S90, S80 and K85 series, we're bringing together premium picture technology, powerful performance and elegant design to create TVs that truly elevate the home entertainment experience."
S90 Series: Premium QLED with Gaming Capabilities
The flagship S90 Series offers a top-tier viewing experience driven by QLED technology with AI-enhanced picture optimisation. It achieves up to 93% DCI-P3 colour coverage, delivering vibrant, true-to-life colours and superior contrast for films, sports, and streaming content. Available in 85, 75, 65, and 55-inch sizes, the S90 also caters to gamers with a 144Hz refresh rate and VRR compatibility (48Hz–144Hz at 4K), ensuring smooth visuals and minimised motion blur. Support for Dolby Vision IQ, HDR10+, and HLG ensures HDR content is presented as intended, while Dolby Atmos-enabled audio provides an immersive sound experience. The series features a sleek metal-frame construction designed to complement modern living spaces.
S80 Series: Versatile QLED for Everyday Entertainment
The S80 Series combines QLED picture technology with smooth motion processing and intelligent connectivity, making it ideal for household entertainment and streaming. Available in sizes from 75 to 43 inches, it offers 4K Ultra HD resolution, expansive colour reproduction, and MEMC motion enhancement for sharper action sequences and live sports. HDR compatibility includes HDR10 and HLG for enhanced contrast and vivid highlights. Its streamlined design and adaptable positioning options make it suitable for lounges, bedrooms, or open-plan areas.
K85 Series: Affordable 4K for Modern Homes
The K85 Series brings 4K entertainment and smart TV functionality to a broader audience, balancing performance and affordability. It delivers crisp 4K resolution, HDR compatibility, and smooth motion processing in sizes from 65 to 43 inches. With a sleek design and adaptable stand configuration, the K85 is aimed at consumers seeking to upgrade to large-screen 4K viewing without sacrificing style or performance.
MacDonald added: "As consumers increasingly look for technology that works seamlessly within the modern home, this launch represents an important milestone for the brand. We're excited to introduce televisions that not only deliver cinematic viewing and next-generation gaming performance, but also reflect Haier's commitment to innovation, quality and the future of the connected home."
