Amazon has launched a new range of Fire TVs, including updated versions of its 2-Series, 4-Series, and Omni QLED models. The retail giant claims each features a sleeker design and enhanced performance thanks to Wi-Fi 6 support and a new quad-core processor, resulting in faster app loading and smoother picture quality. The new models come with introductory discounts of up to 40%, but the offer expires on Wednesday, February 11.
The flagship Fire TV Omni QLED Series is available in 50 to 65-inch sizes, starting at £419.99 (down from £649.99). This 4K QLED model boasts a display 60% larger than its predecessor, with double the local dimming zones for brighter whites and crisper blacks. It supports Dolby Vision and HDR10+ Adaptive, and adjusts the display according to room lighting. The Omni QLED also features a new Interactive Art mode that responds to a person’s movements.
Other models include the Fire TV 4-Series, with 43 to 55-inch sizes from £259.99 (usually £429.99), offering 4K Ultra HD resolution and ultra-thin bezels, running 30% faster than the previous version. The entry-level Fire TV 2-Series, available in 32 to 40-inch sizes starting at £149.99 (usually £249.99), delivers Full HD 720p resolution, ideal for smaller spaces. Both models include Omnisense technology that wakes the display when it detects a viewer, and Alexa voice control.
The new Fire TVs provide access to streaming apps like Netflix, Prime Video, and Disney+ (subscriptions required for some). Amazon also offers a 30-day free trial for Prime Video. Additionally, users can play free games from the Appstore or via cloud streaming with Amazon Luna. The discounts apply until February 11, with competitors like Sky also offering deals on their smart TV ranges.
