An under-£12 Korean eye cream is winning over shoppers with claims it smooths crow's feet and fine lines. The haruharu wonder Black Rice Bakuchiol Eye Cream, currently priced at £11.64 on Amazon (down from £12.90), features bakuchiol, a natural alternative to retinol derived from the Psoralea corylifolia plant.
Key Ingredients and Benefits
In addition to bakuchiol, the cream contains niacinamide, a Vitamin B3 derivative that calms and hydrates the skin, leaving a refreshed and revitalised appearance. It can be used in both morning and evening skincare routines. The product has amassed more than 5,700 customer reviews on Amazon, with over 800 tubes sold in the past month alone.
Customer Reviews
One shopper wrote: "A little goes a long way. Seriously, you only need a little penprick amount under each eye, so it lasts a long time. I have noticed my crow's feet are smoother and less noticeable. Will definitely repurchase." Another customer in their 40s added: "I noticed a difference in one day, not extreme, but my crow's feet were definitely not as defined. I'm 42, spent a lot of time in the sun and tanning beds through the years and this is the only product I've found that works decently."
Other Popular Eye Creams
Kiehl's Creamy Eye Treatment with Avocado, containing avocado and shea butter, is available at LookFantastic for £23.95 (reduced from £30 for a 14g jar). Medik8's Advanced Day Eye Protect features SPF30 to protect against UV rays and is priced at £33.60 (down from £42).
Mixed Feedback
Not all reviews are glowing. One beauty enthusiast noted: "I haven't seen a huge change in the appearance of my eyes but it's managed to keep the dryness away! I keep it chilled for a refreshing application." Another reviewer described the packaging as 'nice and easy', adding: "One half of a pump is good enough for your undereyes. Keeps my undereyes very hydrated. Great for mature skin."
Despite some mixed feedback, many users praise the cream's value. A final customer concluded: "Probably the best eye cream out there in this price bracket, actually even in higher price brackets. I have oily skin, and this isn't heavy at all, helps brighten up and has long-term results as well because of the bakuchiol."
