British rapper Professor Green has teamed up with The Prince's Trust to launch a £1 million fund aimed at helping young entrepreneurs navigate the UK's cost of living crisis. The initiative, announced this week, targets aspiring business owners aged 18-30 who are struggling to get their ventures off the ground due to financial pressures.
A Lifeline for Young Business Owners
The new fund comes at a critical time, with recent research showing that 45% of young people have abandoned entrepreneurial dreams due to economic challenges. "When basic survival becomes a struggle, creativity and ambition often get sidelined," Professor Green explained. "This fund is about giving talented young people the breathing room they need to build something great."
How the Fund Works
The programme will offer:
- Financial grants of up to £5,000 per business
- Mentorship from successful entrepreneurs
- Business skills training workshops
- Networking opportunities with industry leaders
Applications open next month, with the first round of funding expected to be distributed by autumn. The selection panel will particularly focus on supporting disadvantaged youth and those from underrepresented communities.
Celebrity Backing for Social Change
Professor Green, known for his candid discussions about mental health and social issues, sees this as a natural extension of his advocacy work. "I've been privileged in my career, but I remember what it's like to struggle," said the Hackney-born artist. "If we can help just one young person create their own opportunities, it's worth it."
The Prince's Trust, which has supported over a million young people since 1976, reports unprecedented demand for its services as inflation continues to squeeze household budgets. This partnership marks one of their most significant celebrity-backed initiatives in recent years.
With economic uncertainty showing no signs of abating, such programmes may become increasingly vital in nurturing the next generation of British business talent.
