A would-be entrepreneur on BBC's Dragons' Den faced one of the most brutal takedowns in the show's history after presenting what the investors branded a "delusional" and "disastrous" business proposal.
The hopeful founder entered the Den seeking a £1 million investment but offered the Dragons a mere 2.5% equity stake in return, effectively valuing his pre-revenue company at an astonishing £40 million.
The Pitch That Stunned the Den
The atmosphere in the Den turned from curious to incredulous as the entrepreneur laid out his terms. The Dragons, seasoned business moguls worth hundreds of millions, were left almost speechless by the audacious valuation.
Steven Bartlett was the first to voice his disbelief, bluntly stating the proposal was "delusional." The consensus among the panel was swift and unanimous: the business was nowhere near justifying such a colossal figure.
A Unanimous and Brutal Rejection
One by one, the Dragons delivered their verdicts. Peter Jones did not mince his words, labelling the entire pitch a "complete disaster." The other investors—Deborah Meaden, Touker Suleyman, and Sara Davies—quickly followed suit, declaring themselves "out" without hesitation.
The episode, which aired on BBC One and iPlayer, has since become a talking point online, with viewers flocking to social media to express their astonishment at the entrepreneur's staggering valuation and the Dragons' fierce reaction.
Viewers React to the Car Crash TV
The dramatic scene has ignited a firestorm on social media platform X (formerly Twitter). One viewer captured the mood, writing: "This guy on Dragons' Den wanting £1 million for 2.5% of his company, so he values it at £40 million... the Dragons' faces!"
Another simply declared the pitch "The most delusional thing I have ever seen on Dragons' Den," a sentiment echoed by countless others who witnessed the car-crash television.
The disastrous pitch serves as a stark reminder of the harsh realities of business investment and the no-nonsense scrutiny that awaits any entrepreneur brave enough to enter the Dragons' Den.
