The crisp aisle is set for a spicy-sweet shake-up as snack giant Walkers launches a bold new flavour that's already dividing opinion. From Monday 12 January 2026, shoppers can get their hands on the brand's new Hot Honey crisps, a move that sees the Leicester-based company capitalise on one of the food world's biggest trends.
A Flavour Set to Divide the Nation
Hot honey, a blend of sweet honey and fiery ingredients like chilli flakes or hot sauce, has become a culinary staple, appearing on everything from pizzas to brunch menus. Walkers is now bringing this 'love it or hate it' taste to the crisp packet. The new flavour is available now in a 6-pack for £2.15 at all major supermarkets, promising a taste sensation that will likely rival Marmite in its ability to polarise snackers.
This launch is not happening in isolation. It forms a central part of a significant company-wide refresh for Walkers, marking one of its most substantial updates in years.
Sun-Kissed Logos and Range Reshuffle
The hot honey crisps will arrive in packaging featuring a new sun-inspired logo and the signature of the brand's founder, Henry Walker. This visual overhaul accompanies a strategic shake-up of the entire product range.
Key changes include the renaming of the '45% less salt' selection to 'Walkers Lightly' from mid-February. Furthermore, the Walkers Baked line was rebranded as 'Oven Baked' in December 2025. That Oven Baked range itself is expanding with two additional flavours: Slow Roasted Beef and Sun Dried Tomato & Basil, which were announced earlier this month.
The Golden Potato Prize Hunt
To celebrate the humble potato, Walkers is launching a massive consumer promotion called 'Golden Potato'. Starting 26th January, over 500,000 prizes will be up for grabs.
Snack fans are encouraged to look inside specially marked multipacks of Walkers Ready Salted, Cheese & Onion, and variety packs containing those flavours. Finding a golden potato ticket could land you one of five £10,000 cash prizes. Alternatively, discovering a gold pack secures an e-voucher worth £1.10, specifically intended to let customers try the new hot honey flavour. These vouchers are valid until 24 May 2026.
With a controversial new flavour, a complete packaging redesign, and a lucrative prize promotion, Walkers is clearly aiming to make 2026 a landmark year, ensuring its iconic crisps remain at the forefront of the UK's snack culture.
