Scottish beauty brand VIEVE, founded by Glasgow influencer and entrepreneur Jamie Genevieve in 2020, is launching a five-stop roadshow across the country throughout September and October 2026.
The 'Tour de Face' will feature pop-up events at five shopping centres, offering personalised makeup guidance from professional artists and prizes for attendees. No appointments are required.
Tour de Face stops and dates
The roadshow begins at Braehead from September 3 to 6. It will then visit The Centre in Livingston from September 10 to 13, marking the brand's first appearance at the West Lothian mall in nearly a decade.
The third stop is the Thistles in Stirling from September 17 to 20, followed by the Overgate in Dundee from September 24 to 27. The tour concludes at the Eastgate in Inverness from October 1 to 4.
Fan reactions and further details
Fans have responded enthusiastically on VIEVE's Instagram announcement. One comment read: "Have never been more excited! Inverness." Another wrote: "Ahhh see you at Braehead!" A third added: "Finally Dundee on the map !!! Buzzing." Some fans further north expressed disappointment, with one comment stating: "Please come back to Aberdeen."
According to the VIEVE website, there is "still more info to drop" about the tour. Fans can sign up on the brand's website for updates on each stop. The Tour de Face will run throughout September and October, with full details available on the VIEVE website.
